Color Wheels
Light Wave Lengths
Primary Colors
The most basic form of color in each wheel. These make up all other colors.
Red Orange and Yellow are warm
Blue Green and Purple are cool
CMYK is used for printing
Monochrome uses one color with different tints and shades and tones of that color
Grey Scale only uses black and white
Web Safe RGB
Color Modification
Tints add white to a pure color
Shades add black to a pure color
Tones add gray to a pure color
Complementary colors
Opposite colors that next to each other, they both pop more.
Split Comp: Jump across and two to the left
Analogous: Colors next to each other
Triad:Triangle color formula
Tetradic Harmony: Rectangle
Quad Harmony: Square
Color Props: Cool, Warm, Bright, Dark, (de)saturated
Color intensity: The color changes its vividness depending on its surroundings
Color associations are usually just cultural
Color increases brand recognition
Blue is not a satisfying color for food
Pink is a draining color
Ect.
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