- Serif vs Sans Serif
- Don't use too many fonts, only use two complementary fonts
- Definition is important
- ALL CAPS IS LIKE SHOUTING
- Alignment is important, it helps eye flow
Use Italics, Size, Color, Typestyle Change, or Bold with discretion
Keep the integrity of your text
Is you font heavy, or light?
The Mac is not a typewriter, Kerning keeps the distance between each letter exactly equal.
Kerning makes the letters form in a visually pleasing way.
Tracking increases or decreases the distance between letters.
Rag is a term to describe how to end of your paragraphs look
You can create lines and fill them with blocks of letters
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